Kristen Doute

JAMES MAE LAUNCHES COLLECTION OF PEACEFUL PROTEST-INSPIRED TEES DESIGNED BY UP-AND-COMING BIRACIAL ARTIST

25% of profits from new collection going to Watts Empowerment Center and Black Fashion World

LOS ANGELES, Aug. 12, 2020 – Fashion brand James Mae launched a new collection of premium fashion T-shirts featuring artwork from Terren Rae Zinbi, a 25-year-old biracial canvas and graphic artist from Tulsa, Oklahoma. The Peaceful Protest Collection was inspired by the recent global protests against racism and current efforts to support racial justice. James Mae is donating 25% of profits from the collection to nonprofits Watts Empowerment Center and Black Fashion World.

The new collection is available at http://www.JamesMae.co and features four original designs created exclusively for James Mae by Zinbi.

“Racial equality is heavy on my heart every day and especially now with everything going on in the world,” said Zinbi. “I try to use my art to bring people together and hope that when people wear these shirts it will be a reminder that we all need to work together to bring greater peace and harmony to this world as well as raise money for two very worthwhile organizations.”

Zinbi was recently commissioned to paint a mural in downtown Tulsa in an effort to bring hope, unity and compassion to the city and transform storefronts of businesses that had been boarded up. The message of her mural was a simple reminder to “love your neighbor,” covering all people no matter their race, religion, political beliefs, sexual orientation or gender.

“The Watts Empowerment Center appreciates the support of James Mae through this collaboration,” said Justin Mayo, executive director of the Watts Empowerment Center. “The funds raised will support programs and activities for the families and youth in the Watts Housing Projects of Los Angeles.”

The new collection will initially feature five shirts:
• “rEVOLution/revolution” on a James Mae Dou Tee black 50/50 cotton poly blend short sleeve crew neck shirt with tacked sleeves; $45.
• “Come Together” on a James Mae Dou Tee black 50/50 cotton poly blend short sleeve crew neck shirt with tacked sleeves; $45.
• “No Justice No Peace” on a James Mae Dou Tee black 50/50 cotton poly blend short sleeve crew neck shirt with tacked sleeves; $45.
• “No Justice No Peace” on a James Mae heather grey unisex cotton poly rayon (50/25/25) tri-blend short sleeve shirt; $36.
• “Power in Kindness” on a James Mae sage green 50/50 cotton poly blend muscle tank top; $45.

“Terrren’s designs are a perfect complement to the James Mae look and style,” said Kristen Doute, founder of James Mae. “From the very beginning we have tried to align our brand with activism, racial equality, community support and environmental responsibility and this collection embraces that spirit.”

The Watts Empowerment Center is a 12,900 square-foot state-of- the-art facility committed to the children, youth and families within Watts Housing Projects in the greater Los Angeles area. Resources offered include sports leagues, after school tutoring, STEM media lab, culinary arts kitchen, performing arts studio, fashion design workshops, resume building workshops, anti-bullying classes and mental health/stress management support. More information is available at http://www.WattsEmpowerment.org and on Instagram @redeyeinc.

The Black Fashion World Foundation is a nonprofit organization that provides black fashion professionals and entrepreneurs access to higher education, capital, mentorship, advice from business leaders, advertising opportunities and apparel distributors.

James Mae started in 2018 as a ‘70s inspired rock band graphic T-shirt company and has since expanded to include a line of apparel and accessories for both men and women. James Mae prides itself on being eco-friendly and offers a collection of sustainable garments made from fabric scraps and recycled plastic. The majority of James Mae apparel and accessories are manufactured locally in Los Angeles, with a portion of proceeds donated to nonprofit community organizations. James Mae was founded by television personality Kristen Doute and is operated with her business partner Magen Mattox. More information is available at http://www.JamesMae.co and on social media (Instagram: @jamesmae.co; Twitter: @jamesmaeco; Facebook: @jamesmae.co).

Press Contact: Steve Honig, The Honig Company, 818-986-4300, press@honigllc.com

Note to media: Images to accompany this news release are available at http://www.presskit.news/JM.

Categories: Kristen Doute